Part of my role as a communications specialist for Zamar Music was to create and publish social media content on the organization’s instagram page.

Before I began, I took a look at what the account was previously doing and I found that the content was quite flat.

Lacking in colour and images of our community, I found it was a poor representation of the lively and arts focused academy I knew Zamar Music to be.

Below I’ve shared examples of posts that I created for Zamar in accordance with the branding I developed for the organization. I have also included performance analytics for each post.